At BoussoleFnanciere, our business model is built on one guiding principle: to deliver the highest standard of automotive detailing in Switzerland through craftsmanship, precision, and an obsessive attention to detail. We are not a car wash. We are not a mass-market auto spa. We are a specialized boutique detailing atelier created for individuals who expect their vehicles to look—and feel—as exceptional as the day they left the showroom.
Our service is rooted in the belief that luxury vehicles deserve tailored, technical care delivered with discretion and mastery. Our clients include high-net-worth individuals, collectors, business executives, and car enthusiasts who seek more than a clean car—they seek preservation, enhancement, and long-term beauty. Whether restoring a daily-driven luxury SUV or preserving a million-franc hypercar, we operate with one goal: flawless execution.
Core Service Pillars
Our business is structured around three main service pillars, each designed to serve the unique needs of the luxury and exotic car market:
1. Advanced Detailing Services
This is our core offering: expert-level, in-depth cleaning, restoration, and protection for every part of the vehicle.
Multi-stage hand wash and paint decontamination
Clay bar treatment and iron removal
Interior detailing for leather, Alcantara, carbon fiber, and fine fabrics
High-gloss polishing and scratch/swirl removal
Wheel, caliper, and exhaust tip restoration
Glass polishing and water-repellent coating
Fragrance application and allergen neutralization
Each service is tailored to the materials, age, and condition of the vehicle. We operate in a dust-free, temperature-controlled studio for optimal environmental conditions.
2. Paint Correction & Surface Protection
We restore paintwork to its true depth and clarity, using digital paint gauges and multi-step correction with DA and rotary machines.
Single, dual, or triple-stage paint correction
Headlight and taillight restoration
Ceramic coating with 3-, 5-, or 9-year durability
Graphene coatings for advanced chemical resistance
Leather and fabric protection with nano-technology
Wheel and brake caliper coatings for high-heat endurance
Surface protection is key to preserving resale value and reducing future maintenance costs. Every correction ends with comprehensive protection, customized for the client’s driving habits and storage conditions.
3. Maintenance Programs & Concierge Services
Our clients often require regular upkeep to maintain showroom standards. For them, we offer bespoke maintenance memberships and concierge solutions.
Monthly or quarterly luxury-safe washing
Touchless drying and anti-scratch drying towels
Interior refresh with spot-cleaning and vacuuming
Pickup/delivery within Geneva, Zürich, or Lausanne
Optional secure transport via enclosed carrier
Seasonal tire swap coordination or post-storage reconditioning
These services ensure the client’s vehicle is always ready—whether for a Sunday drive, a gallery show, or a business event.
Revenue Model
Our revenue is generated through a high-margin, low-volume approach. We do not compete on price. We compete on quality, time-to-detail, and reputation. Our clients value excellence and are willing to invest in long-term care.
Tiered Package Sales
Clients choose from fixed-detailing packages based on needs:
Precision Exterior Package: CHF 680
Elite Protection Package: CHF 2,400
Signature Preservation Package: CHF 4,950
These include varying levels of paint correction, ceramic coating, and detail depth. Upgrades are offered à la carte (wheel coating, engine bay detailing, etc.).
Add-On and Bespoke Services
Graphene coating upgrade: +CHF 950
Interior-only refresh: CHF 390
Underbody and engine detailing: CHF 550
Ceramic coating refresh/top-up: CHF 350
Memberships & Retainers
Monthly maintenance plans, billed quarterly or annually:
Silver Plan (1 wash/month): CHF 1,200/year
Gold Plan (2 services/month + seasonal detailing): CHF 3,500/year
Platinum Concierge (unlimited priority access + transport): CHF 8,000/year
Retainers include guaranteed slots during peak seasons, ideal for collectors or clients with multiple vehicles.
Target Client Segments
We serve a niche yet loyal audience of premium vehicle owners:
Luxury Car Owners (New & Used)
Who want to maintain or enhance their vehicle’s resale value and appearance.
Exotic and Supercar Collectors
Seeking safe, high-end services for rare vehicles that require exact care protocols.
Business Executives and HNWIs
Who value privacy, time-saving concierge options, and consistent excellence.
Vehicle Storage Facilities & Garages
Partnering with us to offer their clients value-added detailing services.
Boutique Dealerships & Showrooms
Outsourcing pre-delivery preparation or showroom cleaning.
Key Differentiators
What sets BoussoleFnanciere apart:
No outsourcing — All work is done in-house, under controlled conditions, by certified staff.
Premium-only products — We use Gyeon, Swissvax, Modesta, and other top-tier detailing materials.
Scientific methodology — Paint-depth meters, LED inspections, and gloss meters are standard.
Security and discretion — Vehicles are stored off-street, alarmed, and under CCTV; no logos on vans.
Education-based selling — We explain the science behind the service. No upselling—only upgrading.
Expansion Strategy
While we focus on exclusivity, our model supports controlled scaling:
Opening a second atelier in Zürich with a mobile detailing team for VIP services
Launch of “Elite Auto Spa” line for luxury building garages and private car clubs
White-label services for select dealerships and private storage facilities
Retail sale of detailing kits for maintenance between appointments
Partnership with luxury car delivery services for co-bundled services
Financial Projections
Our niche commands loyalty, and repeat clients make up over 50% of revenue.
Average job value: CHF 1,800
Net margin: 60–70% on labor; 40–50% blended
15–20% YoY growth from repeat services and referrals
Highest-margin services: ceramic coating, memberships, and paint correction
Seasonally stable due to pre-winter and spring demand peaks
Conclusion
BoussoleFnanciere is not a car cleaning business—it is a studio of preservation and transformation. We protect what others merely polish. Our model is built for those who understand that a vehicle is not just a tool—but a symbol of taste, performance, and identity. Through scientific care, obsessive attention to detail, and client-first values, we ensure every vehicle leaves our studio not just detailed, but perfected.